Mats is a co-founder of Canoe and a service and UX designer with 12 years of experience designing digital products and services across finance, energy, healthcare and public sector organisations. He is trained as an industrial designer from NTNU and works with iterative design methodology, always including users, customers and colleagues in the process, specialising in building bridges between understanding today's service and creating tomorrow's desired experience.

Key competencies

• User insight and journey mapping, conducting in-depth interviews, observation and analysis to understand user needs, pain points and opportunities for better experiences across complex domains like finance and offshore wind
• Service design and UX design end-to-end, from early discovery and concept development through to continuous design in product teams, ensuring user-centred solutions that meet both user needs and business goals
• Design leadership and cross-functional collaboration, building strong product and design teams, facilitating continuous discovery and ensuring consistent application of design systems and principles across products and services

Recent project highlights

• Finance and investments: DNB (Spare app positioning, investment strategy and continuous design)
• Energy: Equinor (Storm design leadership for offshore wind operations), COSL (offshore operations dashboard)
• Healthcare and transport: Laerdal Medical (CPRmeter app design and SimPad), Kolumbus (premium bus experience design, travel guide app), Odda Municipality and Trolltunga experience improvement

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