An innovation studio dedicated to the work of understanding…

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Client impact

Here’s how the work made a difference.

64%
Increase in reported brand trust
Mobility
240 leaders trained
Public & Government
Increased turbine lifetime
For offshore wind mills
Energy
13.3%
Increased passengers
Mobility
Established a leading
UX team
Public & Government
8,000 staff trained
Health
25–45%
Reduction in CO₂ intensity (Te/m)
Energy

About

Canoe is a strategic innovation and change studio. We help organisations turn ambition into everyday behaviour, designing operating models, learning journeys and services the same way we design products: starting with real users, mapping reality before drawing solutions, and testing our way forward.

We bring together organisational psychology, design, technology and facilitation. That means we're as comfortable sharpening direction with your executive team as we are mapping how work actually happens on the ground. The goal is always the same: make change feel understandable, doable and worth it.

We work with

PROJECTS

We focus on work that makes a clear difference.

testimonials

It’s not what we say that matters, but what our clients have seen.

Several leaders across the digital organisations in Equinor highlighted project Storm, as a best‑practice example of how strong end‑user engagement and thoughtful design can significantly elevate project outcomes. The approach is setting the bar and should be pushed even further.

Anonymous
Digital VP, Equinor
Anonymous

Canoe has supported ERC with design services for several years, providing highly competent advice when we needed it. Their flexibility, strategic insight, and ability to adapt to changing needs have been crucial to the good results. A trusted partner we truly value.

Geir Ove Eikill
Founder & chairman of the board, ERC
Geir Ove Eikill

The agile working methodology has enabled us to execute with a truly integrated partner team, continuous testing and embracing new data creating Next-Gen RAS

Trond Ove
Project director, Viking Aqua
Trond Ove

Kolumbus has worked with Canoe developing our cultural building project "KULtur”. Through the entire process we have benefited from a brilliant service attitude and an ability to turn around quickly when needed!

Geir Helge Hagen
Operations manager, Kolumbus
Geir Helge Hagen

We simply would not be where we are without them. From day one, they brought clarity to roles, aligned our product architecture with how people actually work, and built real momentum through rapid prototyping and strategy sessions. Their support with DevOps and ISO 27001 gave us the confidence to grow safely. They make you feel like their only customer, no fuss, they simply deliver. I've seen billion-dollar companies that don't achieve the same quality of work. Most importantly, they've become genuine friends and a real part of the Stepwise family.

Finlay Johnston
Chief Revenue Officer, Stepwise
Finlay Johnston

UX-bidraget har gjort samarbeidet i teamet mer effektivt og helhetlig. Gjennom god kartlegging av prosesser og behov har det vært enkelt å jobbe tett sammen mellom design og utvikling, med en tydelig og sømløs overgang fra innsikt til konkrete design/prosess løsninger. Prosessene har blitt klarere uten å bli tunge, noe som har gitt bedre flyt og høyere kvalitet i leveransene.

Nikolay Pukhovski
Tech lead, Kriminalomsorgen
Nikolay Pukhovski
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