Canoe – About

About

We empower bold leaders and organisations to drive measurable growth and lasting transformation.

About us

Our focus

Canoe empowers organisations to execute their ambitions by bridging the gap between strategic intent and everyday experience. Our mission is to turn vision into value and purpose into measurable impact – so leaders, teams, and organisations can confidently navigate a changing world. Grounded in a human-centred philosophy, Canoe brings together practical expertise in innovation, learning, and transformation to drive momentum where it matters most.

Our clients turn to us when they need to move faster, align people around purpose, and turn complex challenges into measurable opportunities. With a proven methodology and a team that blends strategy, human insight, and execution know-how, we guide organisations to innovate with confidence, strengthen culture from within, and build the capabilities that drive lasting growth. We believe in a collaborative approach, where our clients are integral to the process.

Growth that lasts

Why Canoe

In a market shaped by uncertainty, rapid technological change, and rising stakeholder expectations, Canoe is your partner for transformational growth. We help leaders close the gap between bold strategy and everyday execution—unlocking value, resilience, and lasting advantage.

What sets Canoe apart

Deep market insight: Canoe grounds every engagement in a sharp analysis of today’s business, economic, user needs, and leadership realities. We bring actionable intelligence on growth, innovation, and efficiency, empowering your executive team to lead with confidence in turbulent times.

Results, not reports: Our programs are built for measurable progress, not paperwork. We design and embed solutions so your teams and culture turn plans into impact, whether through transformation, product innovation, cost discipline, or workforce up-skilling.

Human-centred transformation: Sustainability, collaboration, and talent are strategies. Canoe helps you operationalise purpose, integrate climate and ESG priorities, and enable cross-functional teams to perform at their best.

Co-creation with leadership: We work side-by-side with C-Suite and next-generation leaders, fostering trust, diverse perspectives, and the practical skills needed to thrive, across silos and borders.

Sustainable, collaborative transformation: Canoe embeds sustainability, systems thinking, and optimistic leadership at the heart of your organisation.

Our reason

Mission

Canoe believes that design has the power to navigate and transform the future. We create valuable solutions, with an approach grounded in insight, built on collaboration and executed in detail.

We are committed to our clients and understanding their needs. We develop long term relationships, which fosters trust and respect which flows both ways. We are independent. We work multidisciplinary across strategy, service, digital and organisational design. We collaborate with the brave to deliver bespoke solutions which transforms the future.

Vision

Our vision is simple, design a future for those we love.

Values

Be warm and true

Foster an environment of genuine compassion, trust and authenticity.

Values

Explore

Venture beyond the usual boundaries to discover new opportunities, solutions and ideas.

Values

Be transparent

Maintain open and honest communication about decisions, processes and outcomes.

Values

Have guts n' grit

Have courage and determination. Make bold decisions and venture into uncharted waters.

Values

Own it

A mindset of personal responsibility, long-term thinking, and proactive initiative.

Values

Have fun!

Embrace a positive, playful attitude even during difficulty, finding joy in the challenge.

Domains

Canoe works within a variety of sectors, focusing on using design thinking and innovation to solve complex problems and create meaningful solutions.

Healthcare

Offering innovative solutions to improve patient care and healthcare services through design thinking. This includes streamlining patient centered services and products, enhancing healthcare delivery models, and creating more efficient and empathetic healthcare environments.

Technology

Assisting tech companies and startups in designing user-friendly digital products, services, and experiences. This encompasses everything from SaaS development to digital transformation strategies for traditional businesses aiming to navigate the digital landscape effectively.

Financial services

Innovating in the finance sector to create more accessible, user-friendly financial products and services. This includes redesigning banking experiences, developing fintech solutions, and enhancing customer engagement through digital platforms.

Education and training

Transforming educational and learning experiences and environments to better meet the needs of users. Projects focus on learning journeys, educational tools, online learning platforms, to encourage collaborative learning and growth.

Public sector

Collaborating with public institutions to improve public services through service design thinking. Focusing on streamlining processes, enhancing citizen engagement, and developing services that are more accessible and effective.

Energy

Emphasising sustainable innovation in renewable energy to address climate change and enhance efficiency in oil and gas operations through innovative, sustainable practices, and technologies.

Clients