As a service designer, I lead the innovation process for service, product, strategy, and business development. I am passionate about working with complex ecosystems and always put the users at the heart of the process.

I believe the key to success is to solve the right problem first and then solve the problem right. Therefore, I thrive in the beginning of the design process, where the focus is on understanding the users' needs and the organisation's objectives and translating them into tangible insights and opportunities.

Throughout my career, I have worked for several Fortune 500 companies, helping them identify new market opportunities, develop new services and improve their customer journeys. With more than 12 years of experience within domains such as healthcare, finance, tech, and telecoms, I enjoy continuously expanding my toolbox to meet the ever-changing needs of people, cultures, organisations, and projects.